Dr. Stefan Markovic is an Associate Professor at the Department of Marketing at Copenhagen Business School (CBS). In addition, he is Chair of the Marketing Ethics Research Cluster, Co-chair of the Advances in Branding Research Cluster, and a Member of the Consumer Research Cluster at CBS. Apart from his involvement at CBS, Stefan is also: the National Representative of Denmark and an Executive Committee Member at the European Marketing Academy (EMAC); an Associate Editor of Business Ethics: A European Review; a Member of the Editorial Boards of Industrial Marketing ManagementEuropean Business Review and the World Open Innovation Conference; and Co-chair of the Special Interest Group on Branding at the European Marketing Academy Conference. He also serves as a Guest Editor for Special Issues in Industrial Marketing Management and Business Ethics: A European Review, and as a Book Editor for Edward Elgar. In addition, Stefan is an ad-hoc reviewer for a number of top-tier international academic journals (e.g., Journal of Business Ethics, Journal of Business Research) and renowned international academic conferences (e.g., European Marketing Academy Conference, American Marketing Association Conference). Stefan obtained his PhD in Management Sciences from ESADE Business School with both Cum Laude and International distinctions. With his PhD thesis, entitled “21st-Century Brands: An Innovation Opportunity and an Ethical Challenge,” Stefan won 3rd Prize in the 2017 International Doctoral Thesis Competition held by the European Doctoral Association in Management and Business Administration (EDAMBA).

Stefan’s research lies at various intersections between Brand Management, Innovation, and Ethics/CSR. He has published several articles in top-tier international academic journals, including Journal of Business Ethics, California Management Review, Journal of Business Research, Journal of Brand Management, Industrial Marketing Management, and IEEE Transactions on Engineering Management. In recognition for his research performance, Stefan received Certificates of Excellence in Research in 2017, 2018 and 2019 from CBS. Apart from conducting research, Stefan also teaches several courses on Brand Management, Innovation, and/or Ethics at CBS, mainly at Master level. He also supervises Bachelor, Master and PhD theses at CBS, and a PhD thesis at ESADE Business School, where he serves as an External Lecturer. Stefan is also an External Lecturer at NEOMA Business School, and serves as a Jury Member at the Belgrade Business International Case Competition (BBICC), ranked Top 10 worldwide.  

Before joining CBS, Stefan was a Teaching Assistant for various courses related to Marketing, Brand Management and Innovation at ESADE Business School. These courses were part of different programs, including: Bachelor of Business Administration (BBA); MSc in Marketing Management; Master of Business Administration (MBA); and Executive Master of Business Administration (ExMBA). Moreover, he supervised several Bachelor and Master theses at ESADE Business School, and was a Member of the Academic Tribunal of the KPMG International Case Competition at KPMG Barcelona. Stefan was also a Visiting Doctoral Scholar at Kristiania University College, Norway.